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November has seen some underwhelming results for the campaign in both website stats and SEO rankings. There has again been a drop in user traffic by 33.8%, although the trend near the end of the month has been mostly upwards which shows potential for the month of December. There has been a slight increase in organic users from October, however, and we hope to build on that for the next month with further linking strategies as well as on-page work. SEO performance has seen a minimal dip, with a 1.7% decrease in the site’s overall ranking, although we have more keywords now in the top 3 rankings (14) and top 4 to 10 rankings (11) than the previous month. We have also managed to secure more backlinks for the site. This coming December, we will be using off-page strategies to stabilise user traffic to the site and boost SEO rankings for target keywords. We will also revisit the on-page optimisations to see further ranking improvements for the keyword ‘truck loans’.

SEO Analysis

  • 15 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘truck finance’ ranking in 8th position (first page)
  • Keyword ‘truck finance broker Melbourne’ ranking in 6th position (first page)
  • Keyword ‘truck finance brokers’ ranking in 2nd position (first page)
  • Keyword ‘truck loans’ ranking in 10th position (first page)
  • Off-page strategy will be used in December to see the ranking for the keyword ‘truck finance brokers’ bounce back to the top 1 position of Google’s results
  • Over the last month, the below links have been secured: http://financebrokercourse12221.free-blogz.com/41651637/the-4-minute-rule-for-truck-finance-broker, http://finance-broker-definition97529.blogocial.com/5-Simple-Techniques-For-Truck-Finance-29275639, http://financebrokersgeelong77641.jiliblog.com/53461046/not-known-incorrect-statements-about-truck-loans