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Allkind Joinery & Glass – November 2020 Monthly Report

by | Dec 7, 2020 | Allkind Joinery & Glass | 0 comments

Manager

The SEO campaign for the month of November has seen some noteworthy wins and a few dips. User site traffic went down by 14.1% this month with 2,235 users visiting the site. We’re pleased to see that despite this, the average session duration spent on the site is 13.3% higher this month at 1 minute and 1 second. Keyword rankings for our targeted keywords fluctuated this month, and the keyword ‘timber bi fold doors brisbane’ moved up one ranking closer to the top 3 positions of first page results at 5th position this month. The number of keywords joining the top 3 positions of first page results decreased from last month’s 65 keywords to this month’s 63, while we’re pleased to note that the number of keywords joining the top 4-10 positions of first page results went up from last month’s 8 keywords to this month’s 9 keywords. We’ll be using our off-page strategy through December to see the ranking for the keyword ‘timber joinery brisbane’ move closer to the top 1 position of Google’s results. The Google Ads campaign has produced steady results in the total traffic and overall conversions for this month. We’re pleased that the tracking conversion issue has been resolved and are excited to see how this translates to December’s stats with the conversions tracking accurately throughout the month in the marketing dashboard. While the inconsistency of conversions that came in had an impact on how we were able to assess November’s performance, we plan to have consistent conversion results come in through the month of December and to restructure the campaign to maximise the budget by using a change in bid strategy and optimising non-performing ads and keywords as well.

SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 8th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 3rd position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 5th position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 5th position (first page)
  • Off-page strategy will be used through December to see the ranking for the keyword ‘timber joinery brisbane’ moves closer to the top 1 position of Google’s results

    • Google Ads Analysis

  • 14 Conversions
  • 221 Clicks
  • 8.8% CTR
  • 10.8% Conversion rate
  • November has seen a steady month of results for the Google Ads campaign. We managed to see a great number for the total traffic and overall conversions.
  • We’ve also managed to resolve the conversion tracking issue which will be very noticeable in December to see all conversions tracking accurately in the dashboard.
  • However, the campaign’s performance has been slightly slower through November compared to October due to the inconsistency of conversions that came in each week.
  • The plan for December is to achieve that consistency in the conversions and structure the campaign to maximise the budget as much as possible by changing the bid strategy and optimising the non performing ads and keywords.