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November continues to see mixed performances for the website and SEO rankings. There has been an increase in user traffic on the site by 7.4%, with a spike early in the month which is pleasing to see. The overall traffic has dropped since then, but with a slightly upward trend towards the end of November which shows potential for the month of December. The SEO rankings have seen fluctuations this month, with a 4.6% dip in the average rank. Two of our focus keywords have dropped slightly from their top 3 rankings, and there are a further 16 keywords maintained on the first page of Google’s results. This December, we will continue be using our off-page link building strategy to see the rankings for Minto keywords move closer to the top 3 spots in search results and see the fluctuations from this month bounce back up.

SEO Analysis

  • 47 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist ingleburn’ ranking in 3rd position (first page)
  • Keyword ‘dentist minto’ ranking in 10th position (first page)
  • Keyword ‘dentist macquarie fields’ ranking in 10th position (first page)
  • Off-page strategy will be used through December to see the Minto rankings shift closer to the top 3 positions on the first page of results