Manager
The month of November sees fluctuating results with areas for potential in coming months. Starting with a 21.4% decrease in user site traffic from last month’s 168 users to this month’s 132 users, this is echoed in the 7.1% decrease in average session duration this month with users spending an average of just over 1 minute on the site. This month’s website traffic credits 94 of the site visits from organic search results, with 93 out of 94 users tagged as new visitors to the site. While there is a dip this month in the number of keywords ranking in the top 3 and top 4-10 of first page results, the decrease is not too far from last month’s stats. Positive points to consider are the rankings of our targeted keywords ‘quantity surveyor tweed heads’, ‘buyers agent byron bay’, and ‘property buyers byron bay’, which maintain their strong rankings at 2nd, 5th, and 4th positions of first page search results, respectively. The keyword ‘quantity surveyor ballina’ moves up one place from last month’s 5th position to this month’s 4th. We will be using an off-page strategy through December to boost the ranking for the keyword ‘quantity surveyor ballina’ to the top 3 positions of Google search results and to combat the slight fluctuations noted this month.
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