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Brookfield Produce and Pet Pavilion – November 2020 Monthly Report

by | Dec 7, 2020 | Brookies Rural Traders | 0 comments

Manager

November has seen the Google Ads performance improve once again. There has however been a decline in user visits over the last month, down 15.1%, but there was a notable increase in users arriving from CPC (Google Ads) channels, which is promising. The overall trend for user traffic over the month was also high. Despite the dip in traffic, we’ve seen an impressive 73.8% increase in clicks and a 40.9% increase in conversions coming from the campaigns. In particular, there has been an increase in CTR (click through rate) for the ‘Big Dog Dog Food’ campaign, and our improved bidding strategy has increased conversions while keeping CPC (cost-per-conversion) fairly low. For December, we will be restructuring campaigns and optimising keywords to boost CTR (down 4.5%) and sustain the positive trend in clicks and conversions.

Google Ads Analysis

  • 31 Conversions
  • 372 Clicks
  • 7.4% CTR
  • 8.4% Conversion Rate

    • November has seen pleasing results for the Google Ads campaign overall.

  • We have noted an increase in the number of conversions and overall traffic which is fantastic. We also noted an increase in the CTR for the “Big Dog Dog Food” campaign and we’ve successfully found an improved bidding strategy to increase the number of conversions while maintaining the cost per conversion at its current low rate

    • However, we noticed the overall CTR did drop slightly which is something we will focus on in the coming month.

  • The plan for December is to ensure we are achieving the best CTR possible by restructuring the campaigns and optimising the keywords and Ad copy.