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Dental Care Professionals – November 2020 Monthly Report

by | Dec 7, 2020 | Dental Care Professionals | 0 comments

Manager

Following last month’s decline in website traffic, November has seen some pleasing Google Ads results! With an 11.8% increase in user visits, with an overwhelming majority arriving via CPC (cost-per-click) channels, we are pleased to see the optimisations in the previous month have led to improved results. Traffic has fluctuated throughout the month, but the trend overall has been positive. This is a promising reflection of last month’s efforts to push high-relevance keywords in the campaign. We’ve also seen an increase in clicks and click through rate (CTR), with 120 clicks total (up 3.4%) and a 7.3% CTR (up 15.0%). However, this improved performance has not yet translated into more overall conversions, with the conversion rate lower than October. For December, we plan to structure the campaign to push the now increased traffic into conversions as well.

Google Ads Analysis

  • 7 Conversions
  • 120 Clicks
  • 7.3% CTR
  • 5.8% Conversion rate
  • November has been a successful month for the Google Ads campaign with an increase in CTR and overall traffic. With the implementation of a new fix for conversion tracking, we are confident all conversions will be tracked accurately in the dashboard moving forward also.
  • However, noting the current conversion rate, this is lower compared to October due to the increase in traffic without the increase in conversions.
  • Now, The plan for December is to structure the campaign to drive an increase in conversions along with the increase in traffic we have achieved. We would also look into changing the ads in preparation for the coming holidays.