Manager
The month of November sees steady results with areas for potential for the SEO campaign. Starting with a 14.4% decrease in user site traffic from last month’s 153 users to this month’s 131 users, this is echoed in the 26.1% decrease in average session duration this month also. We’re pleased, however, to see that organic search results drove most of the user site visits this month, crediting 90 out of 131 of the site visits to organic users with 86 out of 90 users tagged as new visitors to the site. While we have noted fluctuations for our targeted keywords ‘roof restoration ballina’, ‘roof restoration lismore’, and ‘roof restoration byron bay’ as well as a decrease in the number of keywords joining the top 3 and top 4-10 positions of first page search results this month, we’re optimistic that our stats will take a positive turn with steady SEO boosting. Worth noting for this month’s campaign is the ranking of keyword ‘roof painting ballina’, which successfully secured the top #1 position of first page results, this was a huge win for the month! We will be using an off-page strategy through December to push the ‘roof restoration’ keyword rankings closer to the top 3 positions of first page results which we are confident will also lead to the website traffic bouncing back up.
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