Select Page

Viking Mortgages – November 2020 Monthly Report

by | Dec 7, 2020 | Viking Mortgages | 0 comments

Manager

November has seen some fluctuations for the SEO campaign. We have noted a downturn in website performance, with a 16.9% decrease in user visits following last month’s more positive results. The number of users arriving via organic (SEO) channels is mostly stable, however, which is a good sign! Traffic continues to fluctuate over the month, although the last few days saw an upward trend. SEO performance has been mixed, with a marginal increase in the average rank of the site by 2.9%. Two keywords dropped out of the top 3 spots, however, leaving 11 in the top spots of search results (7 holding #1 positions). There are a further 13 keywords in the top 4 to 10 spots. For December, we will continue with our on-page optimisations to recover website traffic and keyword rankings, and boost other keywords such as ‘mortgage broker mooloolaba’ move closer to the top 3 spots in search results.

SEO Analysis

  • 11 keywords ranking in top 3 (first page) results
  • 13 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mortgage broker sunshine coast’ ranking in 9th position (first page)
  • Keyword ‘home loans sunshine coast’ ranking in 13th position (second page)
  • Keyword ‘mortgage broker mooloolaba’ ranking in 6th position (first page)
  • On-page optimisations will again be used in December to see the ranking for keyword ‘mortgage broker mooloolaba’ moves closer to the top 3 positions of Google’s results