Allkind Joinery & Glass – January 2021 Monthly Report

Manager

The month of January has produced strong results with particularly impressive data from the SEO campaign. For overall website performance, we are pleased to see a significant 47.2% increase in the site traffic. The organic traffic has picked up 1,957 of the site users which is a fantastic improvement from last month’s 1,327 organic users. There has also been notable growth in the number of users that came in from the CPC channel. For the SEO campaign, we have had an increase in the number of keywords ranking on the first page of Google, especially within the top 3 positions. We are also ecstatic with the targeted keywords securing more positions within the top 3 rankings of Google. All of the targeted keywords are performing steadily on the first page of search results, with four of them inching even closer to the top 1 ranking. The Google Ads campaign has performed steadily this month, although the number of clicks and the click through rate are lower than those of last November. In spite of the conversions and conversion rate being lower than the data from November, we note an improvement in the Google Ads performance as compared to the previous month of December. We were able to secure a 30.5% increase in the conversion rate from December along with a 39.4% decrease in cost per click. For the month of February we aim to solidify more conversions consistently by expanding the device biddings.

SEO Analysis

68 keywords ranking in top 3 (first page) results

5 keywords ranking in top 4-10 (first page) results

Keyword ‘timber doors brisbane’ ranking in 7th position (first page)

Keyword ‘timber windows brisbane’ ranking in 2nd position (first page)

Keyword ‘timber joinery brisbane’ ranking in 3rd position (first page)

Keyword ‘timber bi fold doors brisbane’ ranking in 3rd position (first page)

On-page optimisations will be completed through February to see a boost in the rankings for Chermside keywords

Google Ads Analysis

8 Conversions

139 Clicks

6.6% CTR

5.8% Conversion rate

January has seen a very pleasing month of results for the Google Ads campaign, as we managed to see an increase in the overall traffic, conversions as well as conversion rate.

We’ve also managed to lower down the cost per conversions by 53.5% which is fantastic.

However, the conversions slowed down after the first week on January which is an interesting observation for the New Year as people begin returning to work.

With that said, the plan for February is to achieve better consistency in the conversions achieved throughout the month. We would also look into trying to expand the device biddings (Computers) as it might also lead to a higher number of conversions.