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It has been a rewarding month for the SEO campaign this January. We have had a significant increase in the overall website traffic worth 32.3% and a solid jump in organic traffic. It has been pleasing to see that the SEO channel was responsible for the majority of the site visits, communicating the progress we have made for the campaign. The trend in keyword rankings this January has been heavily fluctuating so we have had a decline in the overall ranking. In addition, a large number of keywords have dropped from the top 3 positions to the top 4 to 10 positions of Google (remaining on the first page of results). Nevertheless, the targeted keywords are demonstrating highly positive growth as they secure their positions on the first page of search results. Keyword ‘dentist ingleburn’ has moved up to the top 2nd position and keyword ‘dentist macquarie fields’ has significantly risen from the 10th to 4th position. We aim to further boost the targeted keywords into the top 3 positions by using on-page optimisations for the coming month of February.

SEO Analysis

  • 38 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist ingleburn’ ranking in 2nd position (first page)
  • Keyword ‘dentist minto’ ranking in 10th position (first page)
  • Keyword ‘dentist macquarie fields’ ranking in 4th position (first page)
  • On-page optimisations will be completed through February to see a boost in the ranking for the Minto keywords