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Care Conveyancing – January 2021 Monthly Report

by | Feb 5, 2021 | Care Conveyancing | 0 comments

Manager

January has seen some positive results in terms of website traffic, with a 12.0% increase in user visits (on top of a 78.6% increase in December). The overall trend is of some concern, however, with user visits on the low end except for a spike through the middle of the month. Activity towards the end of the month also dipped, and for this reason the focus over the coming months is to achieve more consistency in the website traffic week on week. Half the users arrived via organic (SEO) searches, which does show potential! Meanwhile, SEO performance has seen a slight downturn, with the site’s average rank dropping 6.5%. Still, the target keyword ‘conveyancing St Albans’ remains steady in the second spot of search results, with two further keywords in the top 4-10 spots. The aim for February is to use off-page strategies to boost the Sunbury keywords and push for increased website traffic.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘conveyancing Sunbury’ ranking in 71st position (eighth page)
  • Keyword ‘conveyancing St Albans’ ranking in 2nd position (second page)
  • Keyword ‘conveyancing Niddrie’ ranking in 8th position (first page)
  • Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
  • Off-page work will be completed in February to combat the dips we saw for the Sunbury keywords