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Dental Care Professionals – January 2021 Monthly Report

by | Feb 5, 2021 | Dental Care Professionals | 0 comments

Manager

We were able to start the year off with promising results in the Google Ads campaign this January! the website performance has improved with a 9.8% increase in overall site traffic, majority of which is brought in by the CPC channel. Almost every trackable statistic in the campaign has gone up since November. Unfortunately, the click through rate was not able to keep up with November’s 7.3% CTR as it fell to 5.3% this month. Nevertheless, we are pleased to note an increase in the number of conversions and the overall conversion rate this January as we track 12 conversions for the month. We can infer that the drop in the CTR was caused by the spike in the ad impressions so we will be structuring the campaign to attain higher click through rates to counteract this development. The aim for February is to increase the overall campaign performance across the board and in particular attain consistency in the conversions.

Google Ads Analysis

  • 12 Conversions
  • 135 Clicks
  • 5.3% CTR
  • 8.9% Conversion rate
  • January has been a successful month for the Google Ads campaign with an increase in the overall conversions and conversion rate.
  • The optimisations completed through the end of the year to prepare for the holiday period and opening hthes, provided us with a lower cost per conversion as well.
  • However, noting the current CTR, this is lower compared to December due to the increase in impressions without the increase in the number of clicks achieved.
  • Now, the plan for February is to structure the campaign to drive an increase in CTR. We would also look into trying a new bidding strategy to achieve consistency in the number of conversions achieved week on week.