Manager
The results produced for the month of January has been generally positive for the campaign. We were able to recover the overall website traffic from the previous months’ decline with a significant 20.2% increase. We are also pleased to see the upward trend on site visits by the end of the month, possibly indicating a higher number of site users by February. We can infer that the improvement in the website data is brought about by a stronger SEO presence as the number of organic visitors have gone up significantly. For the keyword rankings, we are now working to target the additional keyword ‘buyers agent Tasmania’ and so far can see this appearing on the first page of Google’s search results. The keyword ‘buyers agent Hobart’ is currently ranking in the top 4 position of Google and has maintained its top 2 ranking on Google Maps. For the month of February, we will aim the efforts to boost keyword ‘buyers agent Hobart’ closer to the top 1 position of organic search results.
SEO Analysis
- 2 keywords ranking in top 4-10 (first page) results
- Keyword ‘buyers agent Hobart’ ranking in 4th position (first page) in organic Google results
- Keyword ‘buyers agent Hobart’ ranking in 2nd position (in map pack) in Google Maps results
- Keyword ‘buyers agent Tasmania’ ranking in 8th position (first page)
- Off-page work will be completed in February to the ranking for the Hobart keyword bounce back to the top 3 positions