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Laguna Real Estate – January 2021 Monthly Report

by | Feb 5, 2021 | Laguna Real Estate | 0 comments

Manager

We are pleased to note that the month of January has produced strong results for both the SEO and Google Ads campaigns! There has been a slight increase in the overall website traffic accompanied by a stable trend in site visits throughout the month. The average SEO ranking has gone up as we were able to increase the number of keywords we have ranking on the first page of Google, particularly in the top 3 positions. To top it off, the SEO campaign shows promising results as two of the targeted keywords secure the top 3 positions of Google! These trends of successes continue on to the Google Ads campaign as we see a significant increase in all tracked data. The number of clicks and CTR have improved by leaps and bounds compared to last November. We were also able to secure more conversions resulting in a higher conversion rate this January. We are ecstatic to note all of these wins! We will aim to see more growth in February by changing non-performing keywords to achieve higher click through rates.

SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 3rd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 3rd position (first page)
  • Keyword ‘Noosa real estate’ ranking in 8th position (first page)
  • Off-page work will be completed in February to see a boost in the ranking for ‘Noosa real estate’ as there is significant search volume each month

    • Google Ads Analysis

  • 24 Conversions
  • 1.2K Clicks
  • 14.3% CTR
  • 2.1% Conversion rate
  • January has been a fantastic month for the Google Ads campaign.
  • We noted an increase in all tracked statistics for the campaign, and it’s especially noteworthy the increase in conversions achieved through the month.
  • However, even with the increase in the conversion rate, we still do see potential for the campaign to grow over the coming months.
  • Now, the plan for February is to change the approach of the ad copy to encourage users to interact more with the website. We will also be changing the non-performing keywords to try and increase the CTR further in the coming month.