Select Page

MF Electrical – January 2021 Monthly Report

by | Feb 5, 2021 | MF Electrical | 0 comments

Manager

It has been exciting to see significant growth in the Google Ads campaign this month of January. In overall website performance, we have already measured 17.3% increase in site traffic. It has been positive to see that the majority of the users are brought in by the CPC channel. Due to the 2.9% increase in impressions, we found a slight decline in the number of clicks and the click through rate. Nevertheless, we have more wins on the record as we achieve more conversions and a higher conversion rate this month. We were able to achieve all of these along with a 29.7% decrease in cost per click. Overall, the Google Ads campaign is off to an amazing start for the year. For the month of February, we aim to recover the dips in the clicks and click through rate by pursuing more relevant keywords.

Google Ads Analysis

  • 4 Conversions
  • 56 Clicks
  • 5.1% CTR
  • 7.1% Conversion rate
  • January has produced an impressive month of results for the Google Ads campaign.
  • Through the last month, we have seen an increase in the number of conversions achieved as well as the conversion rate.
  • A lower cost per conversion was also achieved, however we did also see a lower CTR too.
  • The plan for the month of February is to structure the campaign to achieve a high number of clicks and an improved CTR which can help us achieve better consistency in the conversions achieved week on week. We would also look into targeting more highly relevant keywords that would help us achieving this months campaign goal.