Manager
January saw website traffic pick up significantly, with a 49.0% rise – a welcome result from the downturn from November through December. There has been some fluctuation throughout the month, but the overall trend is high. Over 9,000 users arrived via organic (SEO) channels, with almost all of them new visitors, which is a considerable increase from November’s stats. In terms of SEO performance, there was a concerning dip in the site’s average rank, falling 24.4%. Two keywords have fallen out of the top 3 rankings of search results, with 17 in total still in those top spots (five in #1). A further 5 keywords are in the top 4 to 10, though, which is pleasing to see. Throughout February, we will be implementing off-page optimisations to improve website performance and boost the ranking for the ‘property management virtual assistant’ target keyword, given its noticeable search volume.
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