Manager
January’s stats are looking good as we start the year with a whopping 23.9% increase in user website traffic from last December’s 92 users to this month’s 114 users. The increase in user interest is reflected as well in the increase in organic traffic from last month’s 66 to this month’s 75 new organic users. While a slight decrease in the average duration spent per session this month from last month’s 2 minutes 30 seconds to this month’s 1 minute 20 seconds can be observed, we can infer that the noticeable shift of users this month to their mobile device may be one of the reasons for this change. We have a few areas we can work on for the SEO rankings this month, starting with the slight dip in the number of keywords in the top 3 and top 4-10 positions of first page results. Targeted keywords ‘physio caroline springs’, ‘physiotherapy essendon’, ‘physio coburg’, and ‘physio keilor’ downs have also experienced a dip in their rankings this month at 21st, 24th, 20th, and 3rd positions, respectively. We’re optimistic that the significant search volume each month for the keyword ‘physio caroline springs’ together with off-page work that will be completed in February will significantly boost the website traffic once again in the coming.
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