Manager
We start the year with our focus on the SEO campaign since pausing the Google Ads efforts. It has been pleasing to see the overall site traffic has increased by 9.6% and it’s fantastic to see this traffic has been stable and strong across the entire month. The performance of the SEO campaign has been improving as indicated by the boost in the organic (SEO) website traffic from 1,106 to 1,241 users coming from the SEO channel. In keyword rankings, there have been a few dips in the number of keywords ranking on the first page of Google with four of the keywords from the top 3 positions last month having gone down to the top 4-10 positions. However, through this month, we also strengthened the performance of some of the focus keywords mentioned below as two out of three focused keywords were able to secure the top 3 positions. For the month of February, we aim to attain more positive movements in the rankings by boosting the keywords closer to the top 1 position of Google’s search results, at which point we expect to see a continued increase in website traffic throughout the month.
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