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Samantha Jones Hair Co – January 2021 Monthly Report

by | Feb 5, 2021 | Samantha Jones Hair Co | 0 comments

Manager

Website traffic has held steady for the month of January, with just a marginal dip of 0.3% in user visits from last month (895 total) – although this is still above November’s user count of 810. A large majority of users continue to arrive via organic (SEO) searches, with 720 in total (678 new). Session duration on the site has also increased to 7.4%, while page loading time has sped up, all of which is good news in terms of website performance! On the other hand, the site’s average SEO ranking has dipped marginally by 2.3%. Keyword performance in the top 3 results is however unchanged, with 14 keywords total and 6 holding the #1 spot. There are a further 39 keywords in the top 4 to 10 spots, which bodes well. We will continue to use off-page strategies throughout February to see improvements in the rankings and in turn a rise in user visits, and in particular to boost the ranking for ‘hair dresser Redcliffe’ to take advantage of its significant search volume.

SEO Analysis

  • 14 keywords ranking in top 3 (first page) results
  • 39 keywords ranking in top 4-10 (first page) results
  • Keyword ‘hair dresser North Lakes’ ranking in 3rd position (first page)
  • Keyword ‘hair dresser Morayfield’ ranking in 8th position (first page)
  • Keyword ‘hair dresser Redcliffe’ ranking in 10th position (first page)
  • Keyword ‘hair extensions North Lakes’ ranking in 6th position (first page)
  • Off-page work will be completed in February to see a boost in the ranking for ‘hair dresser Redcliffe’ as there is significant search volume each month for the keyword