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Andersons Window Furnishings – February 2021 Monthly Report

by | Mar 5, 2021 | Andersons Window Furnishings | 0 comments

Manager

We are pleased to report that February has again yielded fantastic results for our SEO and Google Ads campaigns! First off, we have had a notable 20% increase in overall website traffic this month. Both the organic (SEO) and CPC (Google Ads) channels brought in the majority of traffic, indicating the effectiveness of our campaigns. For the SEO campaign, we note multiple areas of improvement for the coming month. There have been slight dips in keyword rankings as there is a drop in the number of keywords ranking both in the top 3 and top 4 to 10 positions. Nevertheless all of the targeted keywords are still secure on the first page of Google. We will continue to boost these keywords by using on-page optimisations this March. For the Google Ads campaign we have tracked large growths in the number of clicks amounting to 59.4% as well as a 7.5% increase in the click through rate. The average cost per click has gone down by 40.3% which is fantastic as well. We will address the number of conversions for the coming month of March by adjusting the bidding strategy and using more relevant keywords for the campaign.

SEO Analysis

  • 61 keywords ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 7th position (first page)
  • Keyword ‘curtains brisbane’ rose to 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
  • On-page optimisations will be continued through March to see further boost in the ranking for ‘curtains Brisbane’ keyword

    • Google Ads Analysis

  • 3 Conversions
  • 102 Clicks
  • 6.7% CTR
  • 2.9% Conversion rate
  • February has seen a great month of results for the Google Ads campaign overall with a massive increase in traffic and CTR.
  • We also noticed a big drop in the average cpc and overall cost which has been a fantastic win for the month.
  • However, we have noted that conversions are lower compared to the previous month and this will be addressed through optimisation in March.
  • The plan for March is to modify and add relevant keywords without seeing an increase in the cpc. We would also try to use a bidding strategy that will maximise conversions in order to find the sweet spot for the campaign.