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Box Hill Speech Pathology Clinic – February 2021 Monthly Report

by | Mar 5, 2021 | Box Hill Speech Pathology Clinic | 0 comments

Manager

The results produced for the month of February are positive and show impressive progress from the previous month. First off, there has been a significant 41.5% increase in overall website traffic this month, majority of which was brought in by the organic (SEO) channel. This increase is reflected as well in the number of organic traffic from 557 to 685 organic users for February. There has been a slight decline in average SEO ranking but the drop in keywords found in the top 3 positions are well secured in the top 4 to 10 positions, which are still found on the first page of Google search results. A massive win for the month is securing all of the targeted keywords on the first page of Google, with keyword ‘speech therapy Melbourne’ leading in the top 1 position! We are also quite pleased with how targeted speech pathology keywords are performing wonderfully well this month as they make their way to the 3rd to 6th rankings. All in all, it has been a pleasing month for the campaign. We aim to pursue this level of growth and utilise an off-page strategy to solidify more rankings closer to the top 3 positions of Google.

SEO Analysis

  • 73 keywords ranking in top 3 (first page) results
  • 44 keywords ranking in top 4-10 (first page) results
  • Keyword ‘speech pathology Melbourne’ ranking in 9th position (second page)
  • Keyword ‘speech therapy Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 5th position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 1st position in Google Maps results
  • Keyword ‘online speech therapy’ ranking in 10th position (first page)
  • Keyword ‘speech pathology Box Hill’ ranking in 3rd position (first page)
  • Keyword ‘speech pathology Burwood’ ranking in 4th position (first page)
  • Keyword ‘speech pathology Surrey Hills’ ranking in 6th position (first page)
  • Keyword ‘speech pathology Camberwell’ ranking in 5th position (first page)
  • Through March, the off-page strategy will be used to see the Surrey Hills keyword make its way closer to the top 3 results