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February has continued the positive performance of the website’s statistics, with a fantastic 82.1% increase in user visits and an over 2,000% increase in average session duration! We’ve also noted that half the users continue arriving through organic (SEO) channels. Over the coming months, we aim to stabilise website traffic and achieve more consistency throughout the month. SEO performance has improved slightly, with a marginal 2.0% rise in the site’s average SEO rank. The target keyword ‘conveyancing St Albans’ remains in the top 3 spots of search results, and there are still two other keywords in the top 4 to 10 spots, all of which is promising. This March, we will implement on-page strategies to boost the ranking of the ‘conveyancing Sunbury’ target keyword to take advantage of its monthly search volume and ideally increase website traffic overall.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘conveyancing Sunbury’ ranking in 20th position (second page)
  • Keyword ‘conveyancing St Albans’ ranking in 3rd position (first page)
  • Keyword ‘conveyancing Niddrie’ ranking in 5th position (first page)
  • Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
  • Through the month of March we will be utilising an on-page strategy to see the keyword ‘conveyancing Sunbury’ move closer to the first page of Google’s results as there is significant search volume behind this term