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Following the change in strategy from Google Maps to the SEO campaign, we will begin tracking website statistics and SEO data in this report. The website has seen a 22.8% increase in user visits in the last month, with a sizable number arriving through organic (SEO) channels — 49 total, with 39 new to the site. While the overall trend saw heavy fluctuations, there was a promising upward surge at the end of the month which we can build on. On the other hand, the website’s average SEO ranking has dipped marginally by 4.4%, but keyword performance shows potential. There are 17 keywords in the top 3 spots of search results (6.3% more than last month) and a further 27 keywords in the top 4 to 10 spots. This March, we will use on-page strategies to boost the rankings of the Tweed Head target keywords, including a new blog post for the website.
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