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Hawksburn Village Dental – February 2021 Monthly Report

by | Mar 5, 2021 | Hawksburn Village Dental | 0 comments

Manager

The results produced for the month of February saw some challenges for the SEO rankings, with some small wins along the way. For one, there has been a significant increase in the overall site traffic amounting to 22%. This is a great win for the campaign as it recovers part of the traffic lost over the previous months. It has also been pleasing to see a boost in the number of organic users, as the organic (SEO) channel brings in the majority of site visitors. Unfortunately, keyword rankings have progressively gone down from last month. The number of keywords ranking in the top 3 positions has gone down from 20 keywords to 17 keywords. This is reflected in the performance of the campaign’s targeted keywords as all of the focus keywords drop from their previous rankings. We aim to recover this decline in March by utilising an on-page strategy and producing new content for a blog post to add more location relevance.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 31 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist camberwell’ ranking in 9th position (first page)
  • Keyword ‘dentist south yarra’ ranking in 30th position (third page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 13th position (second page)
  • On-page strategy will be used through March as we work to produce a new blog post to be featured on the website to assist in boosting the ranking for the childrens dentist keywords