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Just-In Time Electrical – February 2021 Monthly Report

by | Mar 5, 2021 | Just in Time Electrical | 0 comments

Manager

Similar to the previous month, the results produced for the month of February are strong and steady with minimal fluctuations in data. There has been a slight decrease in the overall site traffic worth 5.9%. Both the organic (SEO) and CPC (Google Ads) channels have minimal declines in the number of users brought in for the month. On a positive note, these two channels were still responsible for bringing in the majority of traffic to the site. The SEO campaign in particular holds steady as the movements in keyword rankings have been minimal at best. The number of keywords on the first page of Google is still the same as January’s. However, there has been some slight movement in the below focus keywords which has been great to see. All in all, these targeted keywords are still well secure on the first page of search results. For the Google Ads campaign, we are pleased to see an increase in click through rate and a massive jump in the number of conversions from 21 last month to 34 this February. This is reflected in the 83.2% increase in the conversion rate. To top it off, all of these are achieved with a lower cost per conversion rate. We will be approaching the month of March with an increased effort in boosting CPC traffic as well as conversions in some slower-progress ads.

SEO Analysis

  • 45 keyword ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 7th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 6th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 7th position (first page)
  • Through March we will be utilising a link building strategy to a continued movement in the keyword ranking ‘electrician indooroopilly’

    • Google Ads Analysis

  • 34 Conversions
  • 319 Clicks
  • 0.7% CTR
  • 10.7% Conversion rate
  • The month of February saw a solid performance for the Google Ads campaign.
  • We have noted an increase in the overall conversions and conversion rate along with a lower cost per conversion.
  • This month of results is considered a success due to the consistency in the number of conversions achieved each week as well. This has also doubled our conversion rate which is great to see.

    • Now, the plan for March is to structure the active campaigns to see an increase in traffic. We will also look into changing some of the ad copy for “South Western Suburbs” campaign as they are falling behind with conversions.