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Matrix Roofing – February 2021 Monthly Report

by | Mar 5, 2021 | Matrix Roofing | 0 comments

Manager

The results in the Google Ads campaign produced for February are steady with a few areas for improvement. To start off, there has been a minimal 2.1% decrease in overall site traffic which is reflected in the decrease of the number of users from the CPC channel. Considering that the campaign was paused for 10 days, it is impressive to find 6 conversions for the month despite the lower number of clicks and click through rate. A notable improvement in the campaign is effectively lowering the average cost and cost per click for the ads by 13.8% and 2.6% respectively. We are aiming to progress further this coming month of March by increasing CTR and conversions through a more effective structure of the campaign. The new Competitor campaign will also be used to secure effective leads from the competition.

Google Ads Analysis

  • 85 clicks
  • 4.6% CTR
  • 6 Conversions
  • 7.1% Conversion rate
  • February has seen a steady month of results for the Google Ads campaign.
  • The campaign generated 6 conversions which has been fantastic as the campaign was paused for almost 10 days of the month.
  • Due to the time the campaign was paused, we have noted lower numbers this month in terms of conversions, overall traffic and conversion rate, however it was great to see the campaign bounced back during the 3rd and 4th week of the month.
  • The plan for the coming month is to structure the campaign to drive an increase in CTR which will help us in getting more consistency in conversions as well as focus on the new Competitor campaign to drive leads away from competitors.