Manager
February continues the upward trend in website traffic, with a 10.0% increase in user visits since last month. An overwhelming majority continue to arrive through organic (SEO) channels, with 259 this month (253 new), which is very positive. The overall trend was up-and-down over the month, and lower in the latter half, but there is a promising upward trend towards the end that we can build on! In terms of SEO performance, the site suffered a marginal dip in average ranking, going down by 3.4%. We have one more keyword ranking in the top 3 positions in search results, though, and have maintained 6 keywords in the #1 spot. We also have a further 9 keywords within the top 4 to 10 positions, all of which are very favourable results! Throughout March, we will implement on-page optimisations to boost SEO performance, including raising the ‘private certifier Shellharbour’ target keyword to within the top 10 positions.
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