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Southern Excavations – February 2021 Monthly Report

by | Mar 5, 2021 | Southern Excavations | 0 comments

Manager

February has unfortunately not seen the continued positive trend in results since January, with a minor 21.5% decrease in traffic. The overall trend is also of some concern, with spikes in activity towards the middle of the month but an overall fluctuating trend. Still, over half our user visits arrived through organic (SEO) channels, with 51 in total and 43 new, which is promising! The site’s average SEO ranking has dropped marginally, but it still ranks at a fairly high 6.5. Keyword performance has also been mostly stable — we have 12 keywords in the top 3 spots, and 6 still holding the #1 spots. A further 11 keywords sit in the top 4 to 10 spots, meaning a favourable majority of our keywords are on the first page of search results. In March, we will implement off-page strategies to recover the dip in traffic and boost the performance of the Lismore target keywords.

SEO Analysis

  • 13 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 5th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 1st position (first page)
  • Through March, we will continue to utilise the off-page strategy to see the rankings for the Lismore keywords make their way closer to the #1 position