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We’re pleased to report that the SEO campaign for the month of February sees positive results for website traffic as well as some areas for potential. February continues the upward trend this year for website traffic with a 15.5% increase in user site visits from last month’s 97 users to this month’s 112 users. A big win for the SEO campaign is the increase in the site’s user engagement as can be seen in the 62.8% increase in the average session duration from last month’s 59 seconds to this month’s 1 minute and 36 seconds. Of the 112 users who visited the site this month, 71 users are from organic search results with 70 out of 71 users tagged as new visitors to the site. SEO rankings are mostly steady this month with the ranking of keyword ‘synthetic grass wollongong’ going strong at 2nd position of first page results, as well as a retention in the number of keywords in both the top 1-3 and top 4-10 positions of first page results. While a slight dip in the rankings of keyword ‘artificial grass installation’ and ‘synthetic grass botany can be seen this month, we’re pleased to see keyword ‘synthetic grass sydney’ moving up to 20th position this month from last month’s 21st position. We’ll be using on-page optimisations through March to boost the ranking of our targeted keyword ‘synthetic grass sydney’ closer to the first page of search results as significant search volume can be seen each month for this keyword.
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