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Viking Mortgages – February 2021 Monthly Report

by | Mar 5, 2021 | Viking Mortgages | 0 comments

Manager

February has seen a very welcome recovery in website performance, both in user visits and SEO rankings. After January’s dip in traffic, this month sees a 92.0% increase in user visits, with a sizable number arriving via organic (SEO) channels. The average session duration has also risen again, with most users now spending over a minute on the site. The overall trend of traffic still fluctuated, but with a steep upward tick towards the end of the month, which is very promising! In terms of SEO performance, the average site ranking has increased slightly by 12.2%. Keyword performance has dipped slightly, though, with 7 keywords in the top 3 spots in search results (as opposed to 10 last month) and 5 of them holding the #1 position. There are a further 17 keywords in the top 4 to 10 spots, which we can continue building on. This month of March, we will use on-page optimisations to boost SEO keyword rankings, especially for ‘car finance sunshine coast’ to take advantage of its significant monthly search results.

SEO Analysis

  • 6 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mortgage broker sunshine coast’ ranking in 9th position (first page)
  • Keyword ‘home loans sunshine coast’ ranking in 9th position (first page)
  • Keyword ‘mortgage broker mooloolaba’ ranking in 8th position (first page)
  • Keyword ‘car finance sunshine coast’ ranking in 62nd position (seventh page)
  • Through the month of March, on-page optimisations will be completed in order to boost the ranking for ‘car finance sunshine coast’ closer to the first page of search results as there is significant search volume for this keyword each month