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Vitality Health & Wellness Chiropractic – February 2021 Monthly Report

by | Mar 5, 2021 | Vitality Health & Wellness Chiropractic | 0 comments

Manager

February has been largely positive in terms of results for the site. There has been a slight 7% increase in website traffic, as well as a 74.1% increase in average session duration — both of which are very promising in terms of site performance! Almost half the users also arrived via organic (SEO) channels, and almost all (115) are new. The overall trend is of some concern, however, as the month started strongly before user visits dipped towards the end. Still, there was an upward tick towards the end of February, which is something to build on. The SEO rank of the page dipped marginally by 0.7%, but we still have 22 keywords in the top 3 spots of search results — and 12 in the #1 spot, four more than last month! There are also a further 17 keywords in the top 4 to 10 spots. The aim for March will be to use on-page optimisations to increase our SEO page rank and boost the performance of the ‘chiropractor windsor’ target keyword since it has a significant search volume per month.

SEO Analysis

  • 21 keywords ranking in top 1-3 (first page) results
  • 20 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 2nd position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 4th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 27th position (third page)
  • Keyword ‘posture correction Melbourne’ ranking in 10th position (first page)
  • Through the month of March, on-page optimisations will be completed in order to boost the ranking for ‘chiropractor windsor’ closer to the first page of search results as there are 200+ searches for this keyword each month which could lead to a significant increase in monthly website traffic too