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The month of March has produced a variety of results for the SEO campaign, with a few notable wins in keyword rankings and other areas of improvement. Unfortunately, the overall website traffic has gone down again by only 5.4%, a stark contrast to last month’s 42.9% decline. The trend in site visits show an upward trajectory throughout the latter part of the month, indicating a potentially more successful website performance for April. We have found another dip in the number of organic users this month, which is a sign of a slow-performing SEO performance. On a more positive note, the number of keywords ranking in the top 3 positions have gone up as keywords from the top 4 to 10 positions move up from their previous rankings. This is a win for the below focus keywords as all of them have secured rankings within the top 3 positions of Google search results. To boost these rankings and SEO performance, we will be reverting back to an off-page strategy for the coming month of April.

SEO Analysis

  • 19 keywords ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service adelaide’ ranking in 2nd position (first page)
  • Keyword ‘air conditioning repairs adelaide’ ranking in 3rd position (first page)
  • In March, on-page optimisations were completed with a focus on the keyword ‘air conditioning repairs Adelaide’ and as a result we have seen its ranking move up a notch from 4th to 3rd position
  • In the coming month we will turn back to our off-page strategy to maintain, if not further boost the rankings for these Adelaide keywords