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Box Hill Speech Pathology Clinic – March 2021 Monthly Report

by | Apr 9, 2021 | Box Hill Speech Pathology Clinic | 0 comments

Manager

The month of March is brimming with massive wins for the SEO campaign! The results produced show exemplary growth from the previous month with only minimal dips when it comes to the below focus keywords’ performance. To start, we are very pleased to see another significant increase in the overall website traffic, with this month amounting to 23%. The trend in these site visits shows the potential of another successful month this April if website performance is stabilised. The organic (SEO) channel also had a notable win for March as the number of organic users jumped from 685 to 771 users! Furthermore, the average keyword rankings show positive results as the number of keywords ranking in the top 3 positions of Google’s search results continue to increase. The focus keywords exhibit a similar performance with many of the Melbourne keywords ranking in the top 1 position of organic search results. Although there have been a few dips in targeted keywords dropping down to the second page of Google, it has nonetheless been a highly successful month for the campaign. To continue to assert this competitiveness in the campaign, we will be utilising an off-page strategy throughout the month of April with a focus in particular on the Surrey Hills location.

SEO Analysis

  • 76 keywords ranking in top 3 (first page) results
  • 42 keywords ranking in top 4-10 (first page) results
  • Keyword ‘speech pathology Melbourne’ ranking in 11th position (second page)
  • Keyword ‘speech therapy Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 1st position in Google Maps results
  • Keyword ‘online speech therapy’ ranking in 11th position (second page)
  • Keyword ‘speech pathology Box Hill’ ranking in 3rd position (first page)
  • Keyword ‘speech pathology Burwood’ ranking in 4th position (first page)
  • Keyword ‘speech pathology Surrey Hills’ ranking in 5th position (first page)
  • Keyword ‘speech pathology Camberwell’ ranking in 6th position (first page)
  • In March, the following editorial link was secured: https://foodnhealth.org/best-and-healthy-food-for-better-speech-therapy/
  • Through April, the off-page strategy will be used to see the Surrey Hills keyword make its way closer to the top 3 results