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Brookfield Produce and Pet Pavilion – March 2021 Monthly Report

by | Apr 9, 2021 | Brookies Rural Traders | 0 comments

Google Ads Analysis

  • 23 Conversions
  • 433 Clicks
  • 9.8% CTR
  • 5.3% Conversion Rate
  • March has been another successful month for the Google Ads campaign as we’ve seen an increase in conversions and the conversion rate along with a higher CTR and a lower cost per conversion.
  • We’ve also noted great performance from the bushranger campaign in terms of traffic, CTR and the average cost.
  • However, with that said, we have also noted a drop in the overall traffic across all campaigns.
  • The plan for April to see this traffic bounce back up, is to continue the changes and optimisations on the current keywords, in particular in the radius and geo campaigns to comply with the current changes with Google Ads. We’re also planning to make some adjustments to the non-performing ads to ensure only highest performing ads are a focus.