Manager
We are very pleased to see major improvements in the SEO campaign this month of March! There has been a significant increase in overall website traffic amounting to 32.7%, a welcome recovery from the previous months’ decline in site visits. It has also been positive to note a 29.1% increase in the average session duration, indicating the improvement in substance and relevance of the site’s content. The organic (SEO) channel remains to be the top performing channel in the campaign, bringing in 333 organic users. This is a solid increase from last month’s 271 organic users. At the same time, it has been fantastic to see another win across the board as the average SEO ranking has gone up this month, due to the increase in the number of keywords ranking in the top 3 positions of Google search results. For the targeted keywords, there are a few dips tracked but there are still notable improvements seen such as with keyword ‘corporate lawyer Ipswich’ that has moved up from the 31st to the 19th position of Google! Lastly, we are pleased to report a positive outcome in last month’s effort to boost keyword ‘small business lawyer Ipswich’ using new blog post content to assist the rankings. We aim to bring in this level of success in other pages of the site this coming month of April.
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