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Dental Care Professionals – March 2021 Monthly Report

by | Apr 9, 2021 | Dental Care Professionals | 0 comments

Manager

March has proved to be a fantastic month for the Google Ads campaign! It is a pleasing recovery from the dips last February. To start off, there has been a significant 22.1% increase in overall website traffic. The majority of these site visits were brought in by the CPC channel tracked at 122 users overall. We also note that all of these are unique visits as they are all new users to the site. It has been amazing to also see an increase in both the number of clicks and CTR for the month which sits at a 16.9% and 28.3% increase, respectively. The number of conversions have also gone up significantly from 3 to 8 conversions this month, all of which have been achieved through phone calls which could be why we are seeing the average session duration so low for the month. All of these wins are wrapped up by a lower average CPC for March’s campaign. The only concerning data would come from the lower number of impressions for the month. Nevertheless, it has been highly positive to see the improvements in the campaign. We aim to boost both the impressions and consistency in conversions for the coming month of April.

Google Ads Analysis

  • 8 Conversions
  • 138 Clicks
  • 6.2% CTR
  • 5.8% Conversion rate
  • The Google Ads campaign for the month of March has been successful, as we have seen huge improvements in the overall traffic and number of conversions achieved.
  • The total number of conversions increased by 166.7% and the conversion rate by 128% which has been fantastic to see.
  • Another positive from this month has been the drop in the cost per conversion, meaning more conversions can be achieved each month at a lower cost overall.
  • However, on the other hand we have noted a small drop in the number of impressions, however it’s pleasing to see that did not significantly impact the campaign’s performance.
  • With that said the plan for April is to structure the campaign to improve consistency in conversions by changing campaign schedule and utilising different bidding strategies, while also driving the number of impressions back up.