Dentists at Pymble – March 2021 Monthly Report

Manager

March has been a positive month for both the SEO and Google Ads campaigns as it shows a lot of potential for optimising performance for the coming month. First off, the 36.0% increase in overall website traffic this month is a welcome boost in site performance. The trend in these site visits have been strong and stable throughout the month so we are optimistic that the coming month will be as successful. The majority of the site visits were brought in by the organic (search results) channel. From 819 organic users last month, the organic traffic has seen a massive jump up to 1,104 users! There has also been a slight increase in the number of users coming in from the CPC channel. For the SEO keyword rankings, we note a significant increase in the number of keywords ranking in the top 3 positions with a dip in the number of keywords in the top 4-10 positions. This resulted in a slightly higher average SEO ranking. The targeted keywords that were also focused on from the previous month remain secure on the first page of Google’s search results. However, we are also extending our efforts into boosting the keyword “dentist chatswood” as there is an increase in search volume recorded each month. We believe that ranking this keyword can bring in an even higher number of site visits. For the Google Ads campaign, there has been a 10% increase in the number of clicks although the CTR is at a 37.7% dip. This is due to the higher number of impressions garnered for the month. We consider the month’s campaign to be a success as we have achieved more consistency in gathering conversions. Nevertheless, the lower CTR and higher cost will be addressed for the coming month of April.

SEO Analysis

42 keywords ranking in top 3 (first page) results

17 keywords ranking in top 4-10 (first page) results

Keyword ‘dentist pymble’ ranking in 1st position (first page)

Keyword ‘emergency dentist chatswood’ ranking in 3rd position (first page)

Keyword ‘cosmetic dentist hornsby’ ranking in 9th position (first page)

Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)

Keyword ‘dentist chatswood’ ranking in 38th position (fourth page)

Through April our focus will remain on the on-page optimisations with a focus on the keyword ‘dentist chatswood’ as there is significant search volume there each month. By optimising this keyword, we hope to move the ranking from the current position of 38th. Once this ranking is making its way closer to the first page of Google’s search results, we would expect to see a significant increase in website traffic.

Google Ads Analysis

33 clicks,

5.2% CTR,

6 conversions,

18.2% conversion rate.

March has seen a great month of results for the Google Ads campaign as we’ve successfully increased the campaign’s conversions by a huge 50% as well as the conversion rate by 36.4% which is impressive.

We’ve also been able to achieve more consistency when it comes to the number of conversions coming in each week.

However, we have also noted that the CTR is slightly lower compared to the previous month and the cost per click is considerably higher.

With these changes, our plan is to structure the campaign to achieve a lower CPC by adjusting the bid strategy and using max bid limits. In doing so, it can also lead to more clicks and conversions for the account overall.