Manager
The month of March has produced a variety of results for the SEO and Google Ads campaign with a few wins and areas of improvement for both. Overall, there has been a 15.5% dip in website traffic. The number of users in both the organic and CPC channels have also gone down. Nevertheless, the number of visitors brought in from these channels sits at a decent 4,442 and 704 amount, respectively. For the SEO campaign, there has been a slight dip in average SEO ranking due to one of the keywords dropping from the top 3 positions to the top 4-10 positions of Google search results. Nevertheless, it has been positive to see the targeted keywords perform well throughout the month with keyword ‘Noosa real estate’ even moving upwards through the ranks. New content has been published this month as well in order to boost location relevance, however we will continue to utilise on-page optimisations for other keywords in an effort to secure more site visits for the coming month of April. For the Google Ads campaign, there have been a few dips in the trackable data such as the 8.4% decrease in number of clicks and 3.9% dip in CTR. Nevertheless, it has been fantastic to see a 39.5% increase in conversion rate as we secured 23 conversions this month! We also aim to address the higher cost per conversion so far by optimising the keywords and structuring the campaign to increase CTR in the long run.
SEO Analysis
2 keywords ranking in top 3 (first page) results
4 keywords ranking in top 4-10 (first page) results
Keyword ‘Noosa real estate agent’ ranking in 2nd position (first page)
Keyword ‘Real Estate Agent Noosa’ ranking in 3rd position (first page)
Keyword ‘Noosa real estate’ ranking in 6th position (first page)
Through the month of March an SEO optimised blog post was written and published to create more location relevance for the Noosa area. This blog post can be viewed here:https://lagunarealestate.com.au/top-5-coffee-shops-for-business-meetings-in-noosa
Through April our focus will remain on the on-page optimisations with a focus on the keyword ‘Noosa Heads real estate’ as there is significant search volume there each month. By optimising this keyword through on-page techniques, we hope to move the ranking from the current position of 15th. Once this ranking is making its way closer to the first page of Google’s search results, we would expect to see a significant increase in website traffic
Google Ads Analysis
23 Conversions
895 Clicks
10.9% CTR
2.6% Conversion rate
March has been successful for the Google ads campaign. We have seen an increase in conversions and conversion rate along with lower cost per conversion
However, we have noted a lower overall traffic for the campaign due to the increase in average cost per click in which we need to work on for April.
That being said, we will optimize some of the expensive keywords and find alternative ones that will not have a bad effect with the quality of clicks we are getting. We would also structure the campaign to drive an increase in the CTR which can lead to better quality conversions.
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