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Safety Bay Dental – March 2021 Monthly Report

by | Apr 9, 2021 | Safety Bay Dental | 0 comments

Manager

March has produced more promising results after February’s dips. It has been pleasing to see the overall website traffic has picked back up, with a welcome 25.7% increase in user visits and an overall high trend. Again, an overwhelming majority continue to arrive through organic (SEO) searches — 367 throughout March (362 new), which is an increase from the previous month! The average session duration decreased marginally, but still remains over a minute, which is favourable for the campaign. The SEO performance has been mixed this month, as the site saw a 5.0% rise in the average position rank, however keyword performance has dipped slightly in areas. There are five fewer keywords in the top 3 spots, with 3 in the #1 position. There are also a further 12 keywords in the top 4 to 10 spots, which we plan to build on in the coming months! Since refocusing our keywords in the previous month, we have poured our focus into the keyword ‘dentist Rockingham’ which lead to a ranking improvement to position #5. This April, we will expand our on-page optimisations to take advantage of the monthly search volume for the ‘dentist baldivis’ target keyword and bring it to the first page of search results. With this plan, we expect to see a continued increase in the organic site traffic next month.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist baldivis’ ranking in 16th position (second page)
  • Keyword ‘dentist port kennedy’ ranking in 5th position (first page)
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist waikiki’ ranking in 15th position (second page)
  • Keyword ‘dentist warnbro’ ranking in 17th position (second page)
  • Keyword ‘dentist wellard’ ranking in 13th position (second page)
  • Keyword ‘dentist rockingham’ ranking in 5th position (first page)
  • In March, since refocusing our priorities in the SEO keywords, on-page optimisations were completed with a focus on the keyword ‘dentist Rockingham’ which is presently ranking in 5th position (first page)
  • Through the month of April, on-page optimisations will be expanded to push the keyword ‘dentist baldivis’ closer to the first page of search results as there are almost 800 searches for this keyword each month which could lead to a significant increase in website traffic