Manager
The results produced for the month of March show impressive progress in the Google Ads campaign so far. We are pleased to see a 19.8% increase in the number of clicks and 30 conversions overall. This is a significant improvement from last month’s 15 conversions! Consequently, the conversion rate has gone up by 66.9% as it sits at 12.1% so far. This is a massive win for the campaign since it indicates quality clicks. On the other hand, the click through rate has gone down this month by 17.7%. This encourages us to assert the campaign further for the coming month of April in order to bring up the campaign’s performance overall but with a focus on the CTR in particular.
Google Ads Analysis
30 Conversions
248 Clicks
7.8% CTR
12.1% Conversion rate
7.8% CTR
Top performing keywords include ‘+pgh +bricks’, “pgh bricks”, and [buy bricks]
$2.14 is the average cost per click/li>
The month of March has produced an impressive round of results for the Google Ads campaign as we’ve doubled the total number of conversions achieved from February and the conversion rates are off the charts.
We have also managed to lower down the cost per conversion which is fantastic to see.
However, we have noted that the campaign’s CTR is lower compared to the previous month which shows a great opportunity for us to increase the campaigns performance.
The plan for the month of April is to structure the campaign to drive an increase in CTR which can push the campaign to see further improvements in results.
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