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The site saw a slight setback in website traffic through March, with a marginal 3.5% decrease in user visits, as the overall trend started strongly but dipped near the middle of the month. More promisingly, though, an overwhelming majority of users arrived via organic (SEO) searches, and average session duration has increased by a massive 51.5%, which is a great indication that users are finding the content on the site relevant to their searches! Meanwhile, the site’s average SEO rank saw a 2.3% increase, which bodes very well after the dip in February. Keyword performance has been mixed, as there are still 12 keywords in the top 3 spots, but 2 keywords dropped from the #1 ranking. We also have an additional 10 keywords in the top 4 to 10 spots, so we’re optimistic of recovering those that dropped off the first page of search results. In April, we will again continue our link building strategies to boost other roof cleaning keywords. In particular, we’d like to see the Byron Bay keywords increase their rankings and move closer to the #1 spots.
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