Manager
The month of March has produced fantastic results for the recently launched Google Ads campaign! The campaign was able to hit the ground running with a whopping 518.9% increase in overall website traffic, 1,031 of which can be attributed to the CPC channel. The data recorded so far for the campaign are impressive at 1.5k clicks at 80.3k impressions. This is wrapped up by an equally exciting win of a very low cost for the campaign. Due to Google’s recent updates, the conversions weren’t tracked until the end of the month. Upon resolving the issue, we expect to see more accurate data for the coming month of April. We will also be aiming to boost the CTR for the coming month by optimising non-performing ads and keywords and in turn achieving more conversions/purchases on the site.
Google Ads Analysis
1.5k Clicks
1.9% CTR
80.3k Impressions
March has produced an impressive month of results for the Google Ads campaign since launching.
The overall traffic was impressive to see along with a very low cost per click which shows great potential for the campaign for the months ahead.
However, with Google’s recent updates it appears conversions were not tracking in the dashboard until the most recent week which is disappointing. We have since been able to resolve this issue to ensure all conversions achieved from the campaign will be tracked accurately.
The plan for the month of April is to structure the campaign to drive an increase in CTR and optimise the non performing ads and keywords. We also plan to use different bidding strategies to ensure we can find the perfect fit for the campaign in the long run.
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