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Ace’s Tree & Garden Service – April 2021 Monthly Report

by | May 10, 2021 | Ace's Tree & Garden Service | 0 comments

Manager

The results produced for the month of April have been slower than expected, especially with last month’s successful campaign run. First off, there has been a surprising 28.6% drop in overall site traffic. This can be attributed to multiple fluctuations throughout the month on days reaching as low as one user per day. Nevertheless, we are optimistic to see a turn-around for the coming month of May as hinted by the peak in site visitors during the last few days of April. For keyword rankings, we are somewhat pleased by the stable performance of keywords and for this reason, we do expect the website traffic to bounce back up. The number of keywords on the first page of Google was maintained, with 16 keywords within the top 3 positions. There have been a few dips in the below focused keywords, however all of them are still secure within the top 3 rankings of Google search results. Our main priority for the coming month of May is to solidify the focus keywords closer to the #1 position on Google. The campaign strategy will consist of on-page optimisations through this month to achieve this goal.

SEO Analysis

  • All 16 keywords are ranking in top 3 (first page) of results
  • Keyword ‘tree pruning Fremantle’ ranking in 3rd position (first page)
  • Keyword ‘tree removal Fremantle’ ranking in 3rd position (first page)
  • Keyword ‘tree services Fremantle’ ranking in 3rd position (first page)
  • Melville keywords ‘tree removal melville’ and ‘tree pruning melville’ are both currently ranking in 3rd positions
  • Through the coming month of May, further on-page optimisations for the Melville keywords will be completed to boost their rankings towards the #1 positions.