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Aire Craft – April 2021 Monthly Report

by | May 10, 2021 | Aire Craft | 0 comments

Manager

The month of April has produced a variety of results for the SEO campaign specifically with a few dips in keyword rankings. We are pleased to note a 5.9% increase in site visits for the month. The trend in the site traffic shows numerous fluctuations throughout April although by a lesser degree. Ideally, stabilising SEO performance can ensure more consistent visits and higher overall site traffic for the coming months. The organic (SEO) channel has brought in 35 organic visitors, not making up the majority of site traffic. This urges a more assertive approach in the SEO campaign for May. For keyword rankings, we have noted a drop in the average SEO ranking as keywords dip from 9 keywords in the top 4 to 10 positions to 7 for the month of April. Our strategy for the month of May is utilising both on-page and off-page strategies for the below focus keywords with high search volume to ensure we can see a peak in the rankings and in turn the traffic coming to the website.

SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 17th position (second page)
  • Keyword ‘air conditioning repairs croydon’ is in 7th position (first page)
  • In April, we have started off-page link building strategies to help boost rankings and expect to see the affects of this work over the coming few weeks. The following editorial spot was secured: https://www.thewowdecor.com/reason-to-hire-top-air-conditioning-services/
  • In the coming month of May, we will expand on-page and off-page strategies to further boost the rankings for Blackburn keywords closer to the first page of Google’s results as there is valuable search volume for those location focused keywords on a monthly basis.