Manager
The month of April has produced some mixed results for the Google Maps campaign with most keywords maintaining their rankings.
Keyword ‘glass Canberra’ ranks in 10th position in Google Maps.
Keyword ‘glazier Canberra’ is in 12th position in Google Maps.
Keyword ‘glass repairs Canberra’ is ranking in 14th position in Google Maps.
Keyword ‘glass replacement Canberra’ is ranking in 11th position in Google Maps.
The Google My Business listing also achieved 1,740 views on Google due to the Maps rankings.
33 website visits were generated from Google Maps listing and 11 phone calls.
In April, we were able to create and post SEO optimised content for the GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3tLN0Ru.
For the month of May, we will be more aggressive with our off-page strategy to ensure we can see a push in the rankings towards the map pack (top 3 results in Google Map results) and see a further increase in the calls generated from the listing. We aim to achieve significant increases in customer actions in the coming month such as website visits, phone calls, and direct messages from customers via the Google My Business listing.
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