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Dental Care Professionals – April 2021 Monthly Report

by | May 10, 2021 | Dental Care Professionals | 0 comments

Manager

We are ecstatic to record yet another successful month for the Google Ads campaign this April! There has been another increase in overall website traffic amounting to 8.7%. The site users brought in by the CPC channel has jumped from 122 to 136 CPC site visitors. Right off the bat, it is an indication of a thriving Google Ads campaign. Almost every trackable data in the campaign has gone up as well, which is a massive win in itself. The number of clicks has gone up by 6.5% with a steady 6.1% CTR. This is a minimal drop in CTR (just by 2.3%) compared to the increase in traffic and impressions. At the same time, the number of conversions has increased once again while lowering the cost and average CPC and the overall conversion rate is at an impressive 7.5%, which is 29.1% higher than the previous month. All in all, it has been a fantastic month for the campaign and we aim to pursue this level of growth for the coming month of May by focusing on boosting the CTR as well. We will also be structuring the campaign in a way that will encourage more consistent conversions through each week of the month.

Google Ads Analysis

  • 11 Conversions
  • 147 Clicks
  • 6.1% CTR
  • 7.5% Conversion rate
  • April has been a successful month for the Google Ads campaign yet again as we have managed to increase the number of conversions once again while also lowering down the cost for each of them.
  • We also saw an increase in the overall traffic and it is wonderful to see that conversion rate has has gone up along with it.
  • However, on the other hand we have noted a small drop in the CTR, however it’s pleasing to see that it did not significantly impact the campaign’s performance for the month.
  • With that said, our plan for the month of May is to structure the campaign to improve the CTR which we believe will also increase the campaigns total number of conversions. We would also utilise different bidding strategies to securet the best fit for the campaign in terms of having more consistency in conversions.