Manager
The month of April has had its wins for both campaigns, however, some of the results have been slower in the SEO campaign while there are quite a few more wins in the Google Ads campaign. First off, there has been a minimal 1.3% decrease in overall website traffic for the month. However, we do not consider this as a setback to either campaigns as we actually note an increase in the number of users coming from both the organic (SEO) and CPC channels. The SEO campaign has been slower in terms of keyword rankings, as we not some of our below listed focus keywords have not been performing as effectively as in previous months. We aim to address this concern by continuing on-page optimisations throughout the month of May and also expect this to push for another increase in website traffic from the organic channel. For the Google Ads campaign, we have seen a fantastic improvement in the CTR by 25.4% this month as it is currently sitting at an impressive 6.5%. The number of clicks has increased as well by 3% while the costs and average CPC were effectively brought down by a notable amount. There has been a slight dip in the number of conversions which we plan to address in the coming month of May by using manual bidding to boost consistency of conversions.
SEO Analysis
33 keywords ranking in top 3 (first page) results
21 keywords ranking in top 4-10 (first page) results
Keyword ‘dentist pymble’ ranking in 1st position (first page)
Keyword ‘emergency dentist chatswood’ ranking in 5th position (first page)
Keyword ‘cosmetic dentist hornsby’ ranking in 29th position (third page)
Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
Keyword ‘dentist chatswood’ ranking in 56th position (sixth page)
In April, we performed on-page optimisations with a focus on the keyword ‘dentist chatswood’ and we expect this keyword to fluctuate in the rankings in the coming weeks as a result. Once this ranking is making its way closer to the first page of Google’s search results, we would expect to see a significant increase in website traffic due to the number of searches for this keyword on a monthly basis.
Through the month of May, we will continue to expand our on-page optimisations to to see a boos in the ranking for the keyword ‘dentist lane cove’ from its current 29th position ranking.
Google Ads Analysis
34 clicks,
6.5% CTR,
5 conversions,
14.7% conversion rate.
April has been a success for the Google Ads campaign as we’ve successfully increased the campaign’s CTR by 25%. We were also able to increase the overall traffic which is awesome..
We’ve also been able to achieve more consistency when it comes to the number of conversions.
However, we have also noted that conversions are lower compared to last month, this is due to the campaign not getting any conversions during the second week of April.
With that being said, we need to structure the campaign to get the consistency in conversions. We would also try manual bidding to try and get as many conversions as possible
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