Manager
It has been another strong month for the SEO campaign this March as we note a number of notable wins. Unfortunately, there has been a slight dip in overall website traffic worth 8.5% this month. The trend in site traffic throughout April has been somehow stable with minimal fluctuations so we are optimistic to find a more successful set of website data next month by using April’s consistency in SEO performance as a solid springboard for more site visits. The number of users that were brought in by the organic (SEO) channel is 852, making up the majority of overall site traffic which is a win in itself. For keyword rankings, it has been pleasing to see an increase in the average SEO ranking. This can be attributed to the additional keywords that were able to rank both in the top 3 and top 4 to 10 positions of Google search results. At the same time, a number of our below focus keywords have also gone up. A few notable rankings are keyword ‘eyelash extensions Chadstone’ continuing to rank as 1st on Google as well as keyword ‘eyelash extensions Melbourne’ moving up from the third page to the second page of Google this month. All in all, it has been a fulfilling month for the SEO campaign. For the coming month of May, we will focus our efforts on boosting a Prahran focus keyword by using on-page optimisations.
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