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Hawksburn Village Dental – April 2021 Monthly Report

by | May 10, 2021 | Hawksburn Village Dental | 0 comments

Manager

April proved to be yet another challenging month for the SEO campaign as we track results that are slower than expected. Unfortunately, there has been another decrease in the overall website traffic with this month amounting to 14%, however it has actually been a win for the campaign to see an increase in the users brought to the website from the organic (SEO) channel despite the drop in overall traffic. Interestingly, the number of organic users has gone up from 69 to 90 this month. This makes up the majority of the site visits, indicating positive growth for the SEO campaign. For keyword rankings, it has been unfortunate for the average SEO ranking to drop by a minimal degree due to some keywords moving downwards from the top 4 to 10 positions of Google search results. Nevertheless, the targeted keywords were able to withstand this decline by continuing to secure their positions. A notable win for the month is seeing keyword ‘dentist south yarra’ move up from the 31st position to the 17th position due to the on-page optimisations within the month. We will be extending this strategy to the keyword ‘dentist camberwell’ in order to boost traffic for the coming month of May as well.

SEO Analysis

  • 20 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist camberwell’ ranking in 16th position (second page)
  • Keyword ‘dentist south yarra’ ranking in 17th position (second page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 12th position (second page)
  • For April, on-page optimisations were completed with a particular focus on the keyword ‘dentist south yarra’ as there is significant search volume for this keyword each month.
  • Our on-page strategy will expand through May to boost the ranking for the keyword ‘dentist camberwell’ and bring it closer to the first page of search results from its current 46th position. With this approach we would expect to see an increase in website traffic once ranked on the first page of results as there is valuable search volume for this term on a monthly basis.