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The month of April has produced strong and stable results for the SEO campaign. We are pleased to report another increase in overall website traffic for the month. The trend in traffic shows heavy fluctuations throughout April, stabilising campaign performance can encourage more consistent site visits for the next month. Unfortunately, despite the slight increase in traffic, the number of organic users has gone down from 100 to 84 users for the month. The organic (SEO) channel remains to be the second top-performing channel in the website. The targeted keywords continue to perform steadily on the first page of results, indicating a strong grasp on the current rankings. We are optimistic in pushing these results further for the coming month of May by using an off-page strategy to in turn see a boost in the website traffic coming from the organic channel.

SEO Analysis

  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘buyers agent Hobart’ ranking in 4th position (first page) in organic Google results
  • Keyword ‘buyers agent Hobart’ ranking in 2nd position (in map pack) in Google Maps results
  • Keyword ‘buyers agent Tasmania’ ranking in 7th position (first page) of organic results
  • In April, an SEO optimised blog post was written and published on the website. This blog post can be viewed here: https://hobartbuyersagents.com.au/3-reasons-to-use-a-local-buyers-agent/.
  • Through May, we will turn our focus to the off-page strategy to ensure we can see a boost in the ranking for the Tasmania focused keyword in the coming weeks.